Innovation and Technology

HUAWEI Pura 80 Series Delivers Superior Zoom & Vivid Colors

Resilienceapac – HUAWEI Pura 80 Series officially launches in Indonesia today, bringing groundbreaking innovations to mobile photography. The new series combines cutting-edge camera technology, elegant design, and lifestyle-focused features. Making it a must-have for photography enthusiasts and trendsetters alike.

From P Series to Pura: A Legacy of Innovation

HUAWEI Pura 80 Series continues the heritage of Huawei’s P Series, a pioneer in smartphone photography since 2012. Starting with the P9’s dual-lens camera that introduced computational photography. Followed by the P20 with Super Night Mode that redefined low-light shooting, and later the Pura 70 Ultra with Ultra-Lighting Pop-out Camera showcasing advanced optics.

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The name “Pura” comes from “Purity,” symbolizing sleek design, modern elegance, and relentless innovation. Its inspiration, the Penrose Triangle, represents making the impossible possible. According to Huawei, the Pura Series “unites best-in-class photography, aesthetic design, and premium fashion into a single lifestyle device.”

HUAWEI Pura 80 Ultra: World’s #1 Smartphone Camera

The Pura 80 Ultra, the flagship of the HUAWEI Pura 80 Series, features the industry’s first Switchable Dual Telephoto Lens. Allowing smooth transitions between 3.7x and 9.4x optical zoom, and up to 100x digital zoom. This technology earned it the top spot in DXOMARK rankings with historic scores: 180 for photos, 166 for videos, and best-in-class telephoto performance.

This makes capturing concerts, cityscapes, or children’s expressions effortless, with precise detail, natural colors, and perfect lighting. Beyond photography, the device offers flagship-level performance, long-lasting battery life, and HUAWEI SuperCharge for rapid charging. The Pura 80 Ultra is priced at IDR 22,999,000.

HUAWEI Pura 80 Pro: Professional-Level Night Portraits

The HUAWEI Pura 80 Pro features a 1-inch Ultra Lighting Camera, specifically designed for exceptional low-light photography. As a result, it delivers night portraits with natural detail, vivid colors, and artistic bokeh, making them comparable to professional cameras. Moreover, ideal for formal events or evening OOTDs, the Pura 80 Pro offers flagship photography while remaining at a more accessible price of IDR 14,999,000.

Users can also access favorite apps via AppGallery, including YouTube, Gmail, and Google Maps. With full security thanks to 360° Protection.

The HUAWEI Pura 80 Series represents a fusion of innovative photography, elegant design, and user-friendly features, solidifying Huawei’s leadership in mobile photography.

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This news about the HUAWEI Pura 80 Series is sourced from Detikinet.

Writer By: Ayu Azhari | Editor By: Randa Saragi

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