Yann Schuermans Left AB InBev to Southeast Asia’s Supply Chain

Resilienceapac – Yann Schuermans left AB InBev, one of the world’s largest beverage companies, to pursue a bold new vision in the startup world. Once a high-ranking corporate executive with a stable and successful career, Schuermans made the daring decision to leave his comfortable position to address inefficiencies in Southeast Asia’s supply chain. Together with his wife, Yoonjung Yi, he co-founded Baskit in 2022 with the mission of digitizing fragmented supply networks, offering businesses a more streamlined and technology-driven approach.

The transition was anything but easy. Yann Schuermans left a world of predictable corporate structures to navigate the uncertainties of startup life. From managing logistics and operations to pitching to investors, he faced challenges that tested both his strategic skills and resilience. Despite encountering rejection from over 50 potential investors, the team’s persistence paid off, eventually securing $5.5 million in funding. This milestone not only validated their vision but also marked the beginning of Baskit’s operational journey in Jakarta.

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Overcoming Challenges in a Fragmented Market

Yann Schuermans left the corporate sphere with the clear understanding that Southeast Asia’s supply chain landscape was highly fragmented. Small and medium enterprises often struggled with outdated processes, lack of transparency, and inefficient logistics. Baskit aimed to bridge these gaps by offering digital tools to improve visibility, reduce costs, and enhance coordination among suppliers and retailers.

Through continuous iteration and adaptation, the startup developed a platform that allows businesses to manage inventory, track shipments in real time, and gain actionable insights from data analytics. This solution not only addressed critical pain points but also positioned Baskit as a key player in a market ripe for innovation. Schuermans’ corporate experience proved invaluable, providing strategic foresight and operational discipline necessary to scale effectively.

Inspiring the Next Generation of Entrepreneurs

Yann Schuermans left AB InBev not just to build a company. But to inspire change in the entrepreneurial ecosystem of Southeast Asia. His journey demonstrates that taking calculated risks, embracing uncertainty, and persisting through multiple rejections can lead to meaningful impact. The success of Baskit reflects how corporate expertise, when combined with entrepreneurial grit, can transform industries.

Baskit continues to expand its footprint across the region, helping businesses modernize their supply chains and embrace digital solutions. Yann Schuermans left a predictable career to follow a vision and in doing so. Has become a symbol of innovation and resilience for aspiring entrepreneurs across Asia.

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This article is based on information reported by Business Insider, detailing the journey of Yann Schuermans as he left AB InBev to co-found Baskit and transform Southeast Asia’s supply chain landscape.

Writer By: Rahma Azhari | Editor By: Randa Saragi